FOUNDATIONAL COMMERCIAL REAL ESTATE BOOKS
These books are not merely great books, they are the core of my commercial real estate education and I highly recommend that you read them.
if you feel that there are others that I should read, please message me on social media and if they are foundational, I will add them to the list.
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Am I being too Subtle?
by Sam Zell
I just finished this book and Sam’s investment philosophy is akin to Warren Buffett’s. Known as a real estate mogul, he bought, turned around, and sold many large corporations as well.
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Franklin and Winston
by Jon Meacham
Negotiating from weakness is an art that 99% of commercial real estate has not mastered. Winston Churchill during WWII mastered it. Instead of saying “Screw you” read this book.
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From The Ground Up
by Douglas Frantz
This is a must read for any aspiring developer. It scared the developer out of me and taught me so much about the development process and its pitfalls.
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Zeckendorf Autobiography
by Bill Zeckendorf
The father of creative real estate development and assemblages - he assembled the UN site without anyone knowing! I’ve learned so much from this book and highly recommend it
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Business Adventures
by John Brooks
Learn how titans of industry and some of the largest corporations messed up through miscalculation, hubris or just dumb mistakes. Known as one to the best business books.
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The Art of War
by Sun Tzu
Every business person must read this at least once. This foundational classic teaches you the dynamics of fighting wars -- and as we know, business is often compared to war.
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The Prince
by Nicolo Machiavelli
I do not advocate for this approach in business, but our business is full of Machiavellians you must know your adversary. This is a classic and a must-read.